Old-school news companies aren't like that -- the editorial staff makes up only a fraction of the total head count at major newspaper and magazine companies. The question these companies should be asking is, "How do we keep reporting and publishing good content?" Instead, though, they're asking "How do we keep making enough money to support our existing management and advertising divisions?" It's dinosaurs and mammals.

And it's not really surprising that they're failing to evolve. The decision-makers -- the executives sitting atop large non-editorial management bureaucracies -- are exactly the people who need to go if newspapers are going to remain profitable.