How many times have you heard the commercial on the radio of Todd Davis, pitching his Lifelock ID protection service by giving out his Social Security number on the web?  I always wondered if people rise up to the challenge of stealing his identity for fun.

It turns out, people have.  Moral of the story, don't give hackers and criminals a challenge!

From CNN.com: Fraud-prevention pitchman becomes ID theft victim

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number